The WWE landscape changed dramatically following Clash in Italy, as Finn Balor was officially moved from RAW to SmackDown. After a few months of intense rivalry with The Judgment Day, The Prince now has an opportunity to reinvent himself on the blue brand.

The company has already confirmed Balor’s move to the Friday night show. Hence, his arrival instantly gives SmackDown another main-event-caliber star. With fresh opponents, championship opportunities, and several rising stars looking to make a name for themselves, there are plenty of exciting directions WWE could take with the former Universal Champion.

That said, in this article, we look at three feuds for Finn Balor on the blue brand.

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#3. Cody Rhodes – For the Undisputed WWE Championship

If the company wants to establish Finn Balor as a major player on SmackDown immediately, there may be no better feud than against Cody Rhodes for the Undisputed WWE Championship.

Balor’s move to the blue brand comes at a time when Cody remains one of the brand’s centerpiece attractions. The champion has already overcome numerous challengers and continues to carry the blue brand on his shoulders.

From a storyline perspective, this rivalry practically writes itself. The Prince could arrive on SmackDown, claiming that he has spent years being overlooked despite carrying WWE through several different eras. He could point to his accomplishment as the first-ever Universal Champion and argue that Rhodes has received opportunities that he had to fight for years to earn.

The verbal exchanges between the two would likely be outstanding. The American Nightmare thrives in emotionally driven rivalries. Meanwhile, Finn Balor excels when portraying a bitter and calculating veteran.

The Prince could accuse Cody Rhodes of being WWE’s chosen hero. Hence, opening the door for a compelling clash between the company’s top babyface and one of its most decorated stars.

Their in-ring chemistry would also be difficult to ignore. Cody’s methodical style contrasts perfectly with Balor’s aggressive offense and technical precision. Hence, a match between them at a premium live event could easily steal the show.

Even if The Prince ultimately falls short, a WWE Championship program would instantly re-establish him as a legitimate singles threat on SmackDown.

#2. Trick Williams – For the United States Championship

Not every major rivalry needs to revolve around a world title. A feud between Finn Balor and Trick Williams for the United States Championship could become one of SmackDown’s most entertaining programs.

Trick has enjoyed a breakout year. He captured the United States Championship at WrestleMania 42 and has successfully defended it against top names such as Sami Zayn. Also, he is participating in the 2026 King of the Ring tournament, further cementing his status as one of WWE’s fastest-rising stars.

Meanwhile, Balor would represent everything Trick Williams eventually hopes to become: a globally recognized superstar who has won championships across multiple promotions and brands.

The story could focus on the theme of experience vs. momentum. Trick would enter the rivalry feeling confident that WWE now belongs to him, believing he’s the top player. Meanwhile, The Prince would aim to prove that he is still one of the best wrestlers in the world and remind everyone of his skills and status.

Also, there is a strong possibility that the company could use the feud to elevate the prestige of the United States Championship. A title defense against someone with Finn Balor’s résumé would instantly feel like a major test for Trick Williams.

The matches themselves would be fascinating. Trick’s athleticism and charisma would mesh well with Balor’s veteran ring IQ. Whether the latter wins the title or helps create an even bigger star out of Trick Williams, both men would benefit enormously from sharing a program.

#1. Royce Keys

The most intriguing feud for Finn Balor may not involve a championship at all. Instead, WWE could position Balor opposite one of its fastest-rising newcomers: Royce Keys.

Since arriving at the company, Keys has generated significant buzz. He made a memorable Royal Rumble debut before eventually joining the SmackDown roster. He has continued building momentum through impressive performances and high-profile appearances on the show.

Unlike a short showcase match, a full-fledged rivalry would allow Royce Keys to demonstrate his character, microphone skills, and ability to perform in major singles matches.

Also, there is a deeper story WWE could tell. Finn Balor knows exactly what it’s like to arrive in the global juggernaut with enormous hype. Years ago, he was viewed as one of the company’s future cornerstones. Seeing that same excitement directed toward Keys could trigger jealousy and frustration.

From a match-quality standpoint, the pairing has tremendous upside. Balor’s experience would help guide the former AEW powerhouse through some of the biggest matches of his young WWE career. Meanwhile, Keys’ power and athleticism would create a fresh challenge for The Prince.

Most importantly, this rivalry could accomplish something that every great feud should strive for: elevating both competitors. Balor would gain a meaningful storyline immediately after arriving on SmackDown, while Royce Keys would receive the biggest singles program of his WWE career thus far.