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William P. Lauder Buys Second Apartment at 778 Park Avenue

by Index Investing News
July 6, 2023
in Property
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Mr. Perelman was not only the seller of Mr. Lauder’s new apartment, but also a competitor of sorts. The holding company connected to Mr. Perelman, MacAndrews & Forbes Holdings, had for years owned a controlling stake in the beauty company Revlon before it went through bankruptcy proceedings earlier this year. One of his daughters, though, Debra G. Perelman, remains Revlon’s chief executive, according to the company’s website.

Mr. Lauder has owned the upstairs unit, on the 14th floor (there is no 13th floor) at 778 Park Avenue, since 2008, paying $27.5 million. He put it up for sale in 2019 for $45 million, but after a $6 million price cut and no takers, took it off the market. (He also owns a five-bedroom home nearby, at 998 Fifth Avenue, acquired in yet another estate sale.)

His new Park Avenue apartment, which was listed for $27.9 million, has five bedrooms and five and a half bathrooms, plus separate staff quarters on a lower floor. It doesn’t include any outdoor space like the 14-floor unit, which has terraces off the primary bedroom suite and a guest bedroom.

But the apartment, which extends around 5,500 square feet, has a formal entrance gallery, well-proportioned rooms and soaring 11-foot ceilings. Many of the prewar architectural flourishes also remain, like the wood-burning fireplaces, detailed crown moldings and wood paneling.

Mr. Cullman’s estate sold his co-op at 555 Park Avenue and East 62nd Street for $7 million.

The apartment, measuring about 4,250 square feet, has four bedrooms, four and a half bathrooms, a library and a formal dining room. Off the breakfast area is another large room with one of the full bathrooms that could easily be converted into an additional bedroom or a family room. There are tons of options.



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