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US Black Friday online sales stagnate despite heavy discounts amidst soaring inflation — Society’s Child — Sott.net

by Index Investing News
November 27, 2022
in World
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Shoppers walk up and down the stairs in a Nike store on Black Friday, Nov. 25, 2022, in New York.

Shoppers walk up and down the stairs in a Nike store on Black Friday, Nov. 25, 2022, in New York. Share U.S. shoppers spent a record $9.12 billion online on Black Friday, a report showed Saturday, as consumers weathered the squeeze from high inflation and grabbed steep discounts on everything from smartphones to toys.

Online spending rose 2.3% on Black Friday, Adobe Inc’s data and insights arm Adobe Analytics said, thanks to consumers holding out for discounts until the traditionally big shopping days, despite deals starting as early as October.

Adobe Analytics, which measures e-commerce by analyzing transactions at websites, has access to data covering purchases at 85% of the top 100 internet retailers in the United States.

It had forecast Black Friday sales to rise a modest 1%.

Adobe expects Cyber Monday to be the season’s biggest online shopping day again, driving $11.2 billion in spending.

Consumers were expected to flock to stores after the pandemic put a dampener on in-store shopping over the past two years, but Black Friday morning saw stores draw less traffic than usual with sporadic rain in some parts of the country.

Americans turned to smartphones to make their holiday purchases, with data from Adobe showing mobile shopping represented 48% of all Black Friday digital sales.



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  1. Pingback: 尽管通货膨胀飙升,美国黑色星期五在线销售停滞不前 - Society's Child - Sott.net - 每日金融资讯网
  2. Pingback: 尽管通货膨胀飙升,美国黑色星期五在线销售停滞不前 - Society's Child - Sott.net - 光速日链网

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