NEW YORK–(BUSINESS WIRE)–Right this moment, The Area Group (NYSE American: AREN) (the “Firm” or “The Area Group”) named Miles Stiverson as Senior Vice President and Common Supervisor of Life-style to supervise operations, technique and progress for the Firm’s Life-style manufacturers, anchored by Parade.com. The Area Group will develop its portfolio of leisure, house, well being and wellness manufacturers, collectively often known as the Parade Life-style Group, with high-growth initiatives deliberate for 2022 and following speedy income and gross revenue progress, validating its proprietary playbook and expertise.
Within the newly created position, Stiverson will construct out Parade.com’s leisure, wellness, meals, journey and different verticals whereas managing partnerships, product and web site launches, and new acquisitions for the Life-style vertical. In line with Comscore, Parade Life-style Group reached 33.6 million distinctive guests in Might 2022, with Parade.com accounting for 13.6 million guests and averaging 14 million guests within the final six months.
Stiverson brings over 16 years of expertise as Common Supervisor with revered manufacturers like Folks.com and the Journey vertical at Dotdash Meredith and as Digital Director for Journey + Leisure and Attract.com. In 5 years with Journey + Leisure, he led the enlargement of the publication’s digital viewers by 289%. All through his profession, Stiverson has pushed various digital income streams – from editorial and social sponsorships to a strong eCommerce enterprise.
“Miles is an achieved innovator, operator and strategic thinker who brings a extremely related background in life-style and leisure to our latest Area,” mentioned Rob Barrett, President of Media for The Area Group.
For an entire record of present openings with The Area Group, please go to https://thearenagroup.web/careers/.
About The Area Group
The Area Group creates strong digital locations that delight shoppers with highly effective journalism and information concerning the issues they love – their favourite sports activities groups, recommendation on investing, the within scoop on private finance, and the newest on life-style necessities. With highly effective expertise, editorial experience, information administration, and advertising savvy, the transformative firm allows manufacturers like Sports activities Illustrated, TheStreet and Parade to ship extremely related content material and experiences that customers love. To be taught extra, go to www.thearenagroup.web.
About Parade Media
Parade Media develops and distributes premium content material throughout digital, cell, video, and print platforms. Its manufacturers embrace Parade, Relish, and Spry Dwelling. Primarily based in Nashville, Tennessee and New York, the corporate additionally creates customized content material for main model purchasers and retailers. Go to us at parademediagroup.com.
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