EXCLUSIVE: RuPaul’s Drag Race Season 17 sped to a robust end on MTV.
The most recent season averaged a 0.54 score amongst adults 18-34 and a 0.5 amongst adults 18-49, per dwell + same-day information from Nielsen. Season 17 was neck and neck with final yr’s Season 16 scores in these demos, tying with its predecessor for its highest scores in 5 years.
Nevertheless, Season 17 managed the largest full season share of tv in RuPaul’s Drag Race historical past in key demos. Up 12% amongst each the 18-34 crowd and the 18-49 demo, the season scored a 6.18 share and a 4.15 share, respectively.
For reference, a share refers back to the proportion of households watching a program in comparison with all of the households watching TV at the moment.
Per Nielsen, Season 17 was additionally the No. 1 collection on cable this yr amongst adults 18-34 within the L+SD window.
RuPaul’s Drag Race has been performing fairly effectively because it made the soar to MTV from VH1 three seasons in the past. There’s little doubt that the long-running competitors collection has managed to seize a bigger viewers because of the community transfer.
Along with its sturdy tv scores, the collection seems to be driving extra chatter on social media as effectively. Season 17 was the “most social” season ever, up 58% from Season 16, per Paramount World.
RuPaul’s Drag Race topped its newest winner final week, handing over a $200,000 grand prize. In the course of the episode, RuPaul additionally introduced EGOT winner Liza Minnelli with the “Giving Us Lifetime Achievement Award,” which acknowledges people for his or her dazzling contributions to leisure.
Season 10 of RuPaul’s Drag Race All Stars is subsequent to premiere on Could 9.
