MOSCOW: Re-branded as Stars Espresso, the successor of Starbucks welcomed its first guests in Moscow on Friday after the Seattle-based espresso store chain withdrew from the Russian market over the battle in Ukraine.
Professional-Kremlin rapper Timati and Russian restaurateur Anton Pinskiy acquired Starbucks’ Russian operations in July and gave it a brand new identify beneath the slogan “bucks is gone, stars keep”.
“Why STARS? The brand new model unites the celebs of the gastronomic business,” the brand new homeowners of the espresso chain stated on their web site which additionally options its new emblem.
Trying similar to it predecessor, the emblem replaces Starbuck’s iconic twin-tailed mermaid with a girl sporting a conventional Russian headdress, the kokoshnik.
Patrons will discover acquainted caffeinated drinks on the menu however no Starbucks-patented Frappuccinos.
The brand new chain may even proceed the Starbucks custom of writing clients’ names on cups when taking their order.
Starbucks quickly closed its 130 espresso outlets in Russia at first of Moscow’s February navy intervention in Ukraine, later asserting that it’ll completely depart the Russian market after practically 15 years.
The espresso store chain joined an exodus of manufacturers quitting Russia over the Ukraine offensive, together with fast-food big McDonald’s that was additionally re-opened with a brand new identify and emblem.
The homeowners of Stars Espresso stated that the entire chain’s places throughout Russia might be opened by the top of September.
Most of them will stay espresso outlets, whereas some will change into eating places.
Additionally they stated that some 80 % of Starbucks’s 2,000 staff in Russia opted to remain after the change of palms.
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