OLD SCHOOL
Get a file deal.
NEW SCHOOL
Get a fan base.
OLD SCHOOL
Discover ways to play your instrument.
NEW SCHOOL
Discover ways to use your laptop.
OLD SCHOOL
The artist is king.
NEW SCHOOL
If the label doesn’t hear successful, they received’t launch your album. And the CEO makes extra money than any of the artists.
OLD SCHOOL
Rent a publicity individual to get seen in print media.
NEW SCHOOL
Do your personal publicity on-line.
OLD SCHOOL
Radio is every little thing.
NEW SCHOOL
TikTok is every little thing, that’s the place acts break.
OLD SCHOOL
Dad and mom hate the music.
NEW SCHOOL
Dad and mom hate the platform, i.e. TikTok (and a few nonetheless can’t recover from bodily media and hate Spotify, et al, too).
OLD SCHOOL
Excellent the music and solely launch what’s as much as snuff.
NEW SCHOOL
Put completely every little thing up on YouTube so followers can discover it in the event that they’re in search of it. Reside exhibits, acoustic within the studio, every little thing. Neglect high quality, in any other case why would folks be watching audience-based movies? They need a style of what it was like on the present. Followers wish to get nearer, don’t put up a brick wall, however a conduit.
OLD SCHOOL
Lay our a fortune recording in knowledgeable studio.
NEW SCHOOL
Document at residence, perhaps in your laptop computer.
OLD SCHOOL
Acts are technologically ignorant. They don’t know the way the studio works.
NEW SCHOOL
Each act should be an engineer and producer. They have to know the way the music is created.
OLD SCHOOL
Put out an album, shorter than forty minutes within the vinyl period, now not than eighty minutes within the CD period.
NEW SCHOOL
Both put out an EP with solely a handful of songs, or put out an opus, a double album with perhaps even thirty tracks. As a result of if somebody is actually into your music, they’ll stream EVERYTHING!
OLD SCHOOL
Getting ripped-off by the label.
NEW SCHOOL
Believing streaming companies are ripping you off although they’re not.
OLD SCHOOL
Arguing about Spotify funds.
NEW SCHOOL
A give attention to software program, i.e. the music itself. Positive, enterprise is necessary, however too many acts spend an excessive amount of time fascinated about it. Create music that attracts folks to it, then you definately’ll generate income, consider me.
OLD SCHOOL
Main labels shuffled the decks each three to 5 years or so. A brand new president got here in and worn out all of the previous staff and introduced in his personal staff. It was a relentless recreation of musical chairs.
NEW SCHOOL
The identical folks run the main labels advert infinitum.
OLD SCHOOL
An exec is barely pretty much as good as his or her final hit, cash is every little thing.
NEW SCHOOL
An exec is barely pretty much as good as his or her final hit, cash is every little thing.
OLD SCHOOL
Print music magazines meant every little thing.
NEW SCHOOL
Not solely is print useless, however the web sites of the early twenty first century are irrelevant too, every little thing is phrase of mouth today.
OLD SCHOOL
Lead together with your music.
NEW SCHOOL
Lead together with your identification/persona. Your picture is simply as necessary as your music. To be featured within the gossip columns means you’ve made it.
OLD SCHOOL
No endorsements, no sponsorships…
NEW SCHOOL
The place do I promote out? I’m dying to promote out, isn’t anyone going to present me cash?
OLD SCHOOL
Credibility.
NEW SCHOOL
A bifurcation… There are acts taking part in the sport the previous means, constructing their viewers stay, over years, they’re lifers. They honestly give attention to the bond with their viewers, they only don’t pay lip service. Credibility is essential. And everyone else is in it for the celebrity and cash, and can signal something put in entrance of them.
OLD SCHOOL
Stadium exhibits had been uncommon.
NEW SCHOOL
Stadium exhibits are de rigueur. There are extra folks and extra acts with large fan bases. However that doesn’t imply those that don’t go to the present care.
OLD SCHOOL
Nation sucks. Sufficient with the rednecks and twang.
NEW SCHOOL
Nation is the rock of the twenty first century. However there are nonetheless a number of rednecks.
OLD SCHOOL
Hip-hop is innovative.
NEW SCHOOL
Hip-hop is lengthy within the tooth, virtually a caricature of itself.
OLD SCHOOL
Rappers obtained shot.
NEW SCHOOL
Rappers get shot.
OLD SCHOOL
Acts not often had successful previous their prime.
NEW SCHOOL
Acts not often have successful previous their prime.
OLD SCHOOL
In the event you needed to know what was happening you listened to a file.
NEW SCHOOL
All people will get their data from a unique supply, however one factor is for positive, they don’t get it from musicians.
OLD SCHOOL
Musicians stood for one thing.
NEW SCHOOL
Musicians stand for nothing, they’re afraid of alienating a possible viewers member, hurting their profession.
OLD SCHOOL
There have been few acts who had been really superstars.
NEW SCHOOL
There are a ton of acts that they preserve telling us are superstars however we will ignore them and sacrifice nothing.
OLD SCHOOL
You had to purchase it to listen to it. And whenever you purchased it you listened to it again and again.
NEW SCHOOL
Every part is on the market at your fingertips, and it’s arduous to get folks to take heed to something, by no means thoughts all through or greater than as soon as.
OLD SCHOOL
Only a few might be profitable musicians, giving up their day job.
NEW SCHOOL
All people thinks they’re entitled to be a profitable musician and quit their day job.
OLD SCHOOL
You confirmed off your file assortment.
NEW SCHOOL
It’s all about experiences, and also you publish footage of them on-line.
OLD SCHOOL
Labels stored the membership scene alive.
NEW SCHOOL
The labels don’t wish to spend and neither does the general public. If there’s no warmth on the act, they’re not .
OLD SCHOOL
You knew all of the hit acts, even when you didn’t like their music.
NEW SCHOOL
Acts can promote out arenas, and also you’ve by no means heard of them, by no means thoughts heard their music.
OLD SCHOOL
The charts had been manipulated and to not be trusted.
NEW SCHOOL
The charts are manipulated and to not be trusted.
OLD SCHOOL
The tour was an commercial for the album.
NEW SCHOOL
The album is the commercial for the tour.
OLD SCHOOL
Recordings had been every little thing.
NEW SCHOOL
Taking part in stay is every little thing. You could not even want a file. Or one each 5 years. Assuming your present will not be equivalent each night time. Individuals will know songs that had been by no means laid down on tape/arduous drive/SSD. From going to the gig and watching on YouTube.
OLD SCHOOL
Music was every little thing.
NEW SCHOOL
Music is a sideshow.
OLD SCHOOL
Music saved lives.
NEW SCHOOL
Cash is every little thing, don’t let anyone let you know in any other case.
~~~
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~~~
Initially revealed by Bob Lefsetz on the Leftsetz Letter
