Amid a social media storm, at-home magnificence companies startup YesMadam has addressed the uproar over a viral electronic mail suggesting it terminated staff for expressing office stress. The corporate issued an in depth assertion clarifying its stance and the occasions resulting in the backlash.
The controversy started when an alleged inside electronic mail surfaced, claiming staff who reported stress in a office survey had been summarily dismissed. The e-mail, broadly shared on platforms like X and Fb, triggered outrage, with one purported former worker claiming to be amongst 100 folks fired.
YesMadam categorically denied the allegations. “Nobody was fired at YesMadam! Allow us to be clear: We might by no means take such an inhuman step,” the corporate declared in a LinkedIn put up. It defined that the e-mail was a part of a deliberate marketing campaign to focus on the important concern of office stress and introduced a brand new initiative geared toward supporting worker well-being.
The corporate unveiled its “Pleased 2 Heal” program, designed to shift company tradition in direction of prioritizing psychological well being. Beneath the initiative, staff will obtain office perks like head massages, spa periods, and entry to “India’s first-ever De-Stress Go away Coverage,” providing six paid depart days yearly for psychological well being restoration.
“We firmly imagine the spine of any nice group shouldn’t be constructed on careworn shoulders however on blissful minds,” the assertion learn. It emphasised the necessity for care and collaboration in workplaces, calling on company India to undertake related measures.
Whereas the clarification aimed to refocus the dialog on office wellness, the marketing campaign acquired sharp criticism on-line. Many labeled it as a tone-deaf advertising stunt exploiting the delicate subject of layoffs.
“Utilizing a grave concern like layoffs—a actuality affecting tens of millions—to advertise a product is as irresponsible as it’s tasteless,” commented one consumer. One other added, “Rebranding poisonous conduct as a PR stunt? Daring technique to gaslight your staff and destroy belief.”
