NFTs To Help Hurricane Victims? Red Cross Makes It Happen

A partnership between Sweet and the American Red Cross will leverage the power of non-fungible tokens (NFTs) to raise funds for Hurricane “Ian” victims. Two weeks ago, this natural disaster wrock havoc across the state of Florida and the Caribbean. Ian is one of the worst Hurricanes ever to hit the state. 

According to a press release, the digital asset platform and marketplace Sweet launched 10,000 NFTs to support Red Cross volunteers. The non-profit organization is helping victims of the natural disaster and communities impacted by the Hurricane. 

Red Cross volunteers provide food, shelter, and other critical supplies for individuals and families in the affected area. The partnership with the NFTs platform Sweet will allow them to step up their efforts and support more victims. 

Selma Bouhl, Vice President of Brand Marketing and Creative Services at the American Red Cross, said:

This thoughtfully designed digital collectible will raise critical funds to help people in need after Hurricane Ian. The Red Cross depends on generous donations and community support to provide shelter, food and comfort to families left in need after this massive disaster.

NFTs Purchases Will Support The Red Cross Forever

The 10,000 NFTs will be priced at $14,99, allowing the American Red Cross to “raise critical funds to help the people in need,” according to the press release. Local artist Marlon Pruz created the digital assets. 

Pruz has created iconic work in Florida. As seen in the image below, the artist takes inspiration from street culture and Florida’s natural landscape. The artist was involved in popular digital collections, such as Knifey. Betsy Proctor, Executive Vice President of Global Partnerships at Sweet, said:

Our hearts ache for those impacted when Hurricane Ian struck just a few short weeks ago. So much about web3 is about building community, and this is an opportunity to participate in rebuilding communities devastated by the storm. We are grateful for Marlon Pruz’s willingness to donate his art to this important initiative.

This limited-edition collectible designed by Florida-based artist @MarlonPruz can help people & communities affected by #HurricaneIan.

Each purchase of this collectible is a donation to the @redcross helping them provide relief to those impacted by this disaster. Link in bio! pic.twitter.com/TRmRi7ld4W

— Sweet (@sweet) October 19, 2022 

Data provided by Sweet indicates that of the 10,000 NFTs in the collection, there are 9,956 available. The digital assets were minted as Ethereum-based ERC-721. This format enables the Red Cross to receive 10% from any secondary sales of an item in the collection. According to the press release: 

Thanks to blockchain technology, any sales of this digital collectible on Sweet’s user-to-user marketplace will continue to support the American Red Cross — 10% of secondary sales will go directly to the American Red Cross in perpetuity, meaning additional funds for the cause through the power of NFTs.