Keller Williams Realty, LLC (KW) has appointed Sandra Howard as chief advertising and marketing officer (CMO). The appointment is efficient on August 18.
“We’re excited to welcome Sandra as our new CMO and member of the corporate’s govt workforce,” mentioned Chris Czarnecki, CEO and president of KW.
“With 20 years of shaping model technique and delivering transformative outcomes for a number of the world’s most acknowledged firms, Sandra brings a wealth of expertise to raise our aggressive place and the manufacturers of our brokers and franchisees, which is essential to our continued sturdy progress,” mentioned Czarnecki.
In her new function, Howard will speed up KW’s progress through strategic advertising and marketing, branding, and communications-driven innovation and initiatives.
“Keller Williams doesn’t simply speak about values, we reside them,” mentioned Howard. “It is a model constructed by actual property entrepreneurs who do the laborious work, share their success, and present up for one another. That’s precisely the sort of tradition I wish to assist lead and elevate.”
Most not too long ago, Howard served as principal of brand name technique at LERMA/, a full-service promoting company primarily based in Dallas, Texas, the place she developed insight-driven technique and built-in advertising and marketing campaigns for wellness and way of life shoppers.
Earlier than that, Howard spent over a decade at AT&T, main enterprise-wide promoting greatest practices and unified the corporate’s messaging and model story throughout all platforms and enterprise items, showcasing how expertise enhances on a regular basis life.
Because the Company Model Advertising and Enterprise Promoting Vice President at AT&T, she additionally directed the corporate’s largest B2B model repositioning.
“In as we speak’s market, relevance beats recognition. Individuals don’t select manufacturers they know; they select those that select them again,” mentioned Howard.
“Our imaginative and prescient is to empower brokers to guide with empathy, hear with intention, and serve with authenticity so we don’t simply present up out there, we stand out,” mentioned Howard.
Earlier in her profession, Howard served because the Promoting and Advertising Communications Director at Southwest Airways, a Senior Client Insights Marketing consultant at Edelman, and because the Senior Director of Client Insights and Promoting at Burger King.
“The most effective manufacturers and the most effective brokers don’t simply occupy area out there,” mentioned Howard. “They occupy area in individuals’s lives.”
Howard has been acknowledged with high business honors, together with a Gold Cannes Lion for AT&T’s “It Can Wait” marketing campaign, a North American Gold Effie Winner for Southwest’s “Luggage Fly Free” TV marketing campaign, and recognition in Adweek as a Guerrilla Marketer of the 12 months.
