Inter Parfums (IPAR) Signs Exclusive Worldwide Fragrance License for Roberto Cavalli
Inter Parfums, Inc. (NASDAQ GS: NASDAQ:) today announced that it has entered into an exclusive worldwide fragrance license for the Roberto Cavalli brand, effective July 6, 2023. Based in Florence, Interparfums Italia, the Company’s wholly owned subsidiary, will manage the Cavalli fragrance business, in keeping with the Company’s strategy to develop an Italian brand hub.
Established in 1970, Roberto Cavalli is a globally recognized Italian luxury lifestyle brand incorporating apparel for women, men and children, fashion accessories, home collections, and fragrances. Roberto Cavalli fragrances debuted in 2002 introducing the first of a series of successful initiatives under the Roberto Cavalli and Just Cavalli brands.
Roberto Cavalli scents are sophisticated, luxurious, and flamboyant while Just Cavalli fragrances are designed to appeal to contemporary, urban customers that are young or young at heart. In addition to the two core lines the house launched the Roberto Cavalli Gold Collection, an ultra-premium fragrance collection, in 2014. Cavalli fragrances are distributed globally, with a concentration in Europe, the Middle East and the United States.
Jean Madar, Chairman and Chief Executive Officer of Inter Parfums, Inc. noted, “We are enthusiastic about the potential of our partnership with Cavalli and its creative director, Fausto Puglisi. We will modernize and elevate the fragrance portfolio, build out a powerful global brand presence along with a robust omni-channel reach, strengthening visibility and improve shelf space. Our current plans call for brand extensions in 2024 and a new blockbuster scent for women in 2025. It is natural that the Cavalli brand be based in Italy utilizing our Florence resources, staff and infrastructure, which will be a long-term competitive advantage.”
Sergio Azzolari, Chief Executive Officer of Roberto Cavalli, commented, “We are looking forward to our partnership with Inter Parfums as they represent excellence in the fragrance business. Fragrances and beauty are an important pillar for the Roberto Cavalli brand to reach more of our customers within the Roberto Cavalli universe, and we can’t think of a better partner. Inter Parfums has a significant track record in supporting brands in their upward trajectories, combining global excellence and capabilities with a strong understanding of the Italian luxury business. Inter Parfums strongly believes in our brands’ potential, and we will work together to develop and grow this business combining commitment, focus and innovation.”
