A slew of internet celebs are starring in a new sandwich competition from Gordon Ramsay.
The celebrity chef is launching Idiot Sandwich on his YouTube channel tomorrow (Wednesday January 17).
Comedy duo Rhett & Link, magician Zach King and social media influencer Lexi Hensler are among those starring in the series, which originated from a clip of Ramsay on The Late Late Show with James Corden where he held two slices of bread against Julie Chen’s face as he was yelling at her in a kitchen.
The series is produced by Fox joint venture Studio Ramsay Global, hosted and exec produced by Ramsay, with episodes launching weekly on Ramsay’s YouTube channel, which has over 20M followers.
There are no current plans for a linear show, but the idea is to expand into the world of book publishing, products, merchandising and experiences.
Ramsay said, “It was incredible to watch that one tongue-in-cheek moment, turn into this huge, viral sensation. I’ve been thinking for a while about trying to find a smart way of turning the ‘Idiot Sandwich’ meme into its own series. As an idea that exploded on the internet and across social media, there was no better way to bring this series to life, than having it air as a digital exclusive, have some fun and showcase the sandwich-making skills of some of the biggest influencers and content creators out there.”
“Between the accolades and the expletives, Gordon is arguably the most recognizable personality known to the culinary world and an invaluable, prolific partner at Fox,” added Rob Wade, CEO of Fox Entertainment. “From a single show to global enterprise, Gordon has amassed 5.5 billion total viewers on Fox alone, over 100 million fans worldwide on social, and along the way, coined the hysterical, wildly popular ‘Idiot Sandwich’ viral meme that’s taken on a life of its own and led to this latest digital addition to his always growing content kingdom.”
