When a Fortune 500 Home Improvement retailer began receiving a high number of returned appliances back from its customers, their initial reaction was to sell at deep discounts right off their showfloor. With a good portion of returns visibly damaged, however, this was not a good approach in terms of their brand image. To preserve its reputation as a quality retailer, clear valuable space, and score great recovery rates, the business reached out to us.
B-Stock launched a branded B2B storefront where they would be able to quickly and efficiently sell truckload-sized lots from their warehouses to competing business buyers. Just days after launch, thousands of new buyers were registered to bid on these unsold appliances.
With new levels of demand helping them clear warehouse space—and a renewed confidence that functional but damaged goods would no longer threaten them—the business increased pricing by an impressive 42%.
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