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Chinese language AI startup Shengshu launches image-to-video device, rivaling Sora

by Index Investing News
November 14, 2024
in Markets
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Pictured right here is an AI-generated clip from Vidu’s web site. The device can create movies from textual content or picture prompts.

Evelyn Cheng | CNBC

BEIJING — Beijing-based Shengshu Expertise on Wednesday stated that its synthetic intelligence-powered text-to-video device Vidu will now be capable of generate movies by combining a number of pictures.

Vidu already permits customers worldwide to create 8-second clips primarily based on written prompts. Whereas OpenAI — the maker of ChatGPT — in February revealed that its AI mannequin Sora may generate one-minute movies from textual content, it has but to launch that publicly.

Vidu’s new AI characteristic can mix three photos — corresponding to a shirt, particular person and moped — right into a video of the particular person carrying the shirt and driving the moped by means of a scene, Shengshu stated.

Different platforms declare they will flip textual content or pictures into movies utilizing AI, however the high quality of output varies. The breakthrough that Shengshu claims is the flexibility to take three distinctive pictures and combine them with visible consistency into an AI-generated video.

“Very early on we pinpointed [visual consistency] as the issue, and needed to unravel it nicely,” Fan Bao, chief know-how officer at Shengshu, stated in Mandarin, translated by CNBC.

Vidu launched in April and its capacity to show two profile pictures into lifelike movies of individuals hugging went viral on TikTok.

The AI video generator is already being profitable from advertisers, animators and different companies, Shengshu co-founder and CEO Jiayu Tang stated in Mandarin, in accordance with a CNBC translation. He stated month-to-month utilization charges per buyer can vary from 100,000 yuan to 1 million yuan ($13,871 to $138,711).

To deal with copyright points, Tang stated an organization would possibly signal a cope with an artist that enables the AI to imitate the artist’s fashion of portray for an commercial. He stated he hadn’t seen vital authorized circumstances round customers’ use of pictures.

Tang added that Vidu does not permit the general public to generate content material utilizing pictures of celebrities or “delicate” people. He stated the AI device additionally bans nudes and violent pictures. As for private pictures, Tang stated Vidu destroys the info in accordance with basic knowledge safety regulation — a worldwide benchmark.

Shengshu was based final 12 months with backers together with Baidu Ventures, Alibaba-affiliate Ant Group, Chinese language startup Zhipu AI, Qiming Enterprise Companions and Beijing metropolis, in accordance with PitchBook.

Tang stated Vidu’s AI runs off rented cloud servers in China and overseas.



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