Monterrey has grown wealthy on North American free commerce. Industrial parks catering to among the world’s largest corporations line the six-lane freeway to the airport, whereas town’s glossy high-rises sprawl throughout an ever-increasing space between the mountains.
The regiomontanos, as native individuals are identified, are hard-headed and entrepreneurial, or as one government stated: “Whereas others cry, we promote the handkerchiefs.” Some admire President Donald Trump’s pro-business, anti-woke line.
So Monterrey’s enterprise leaders imagine they’ll climate Trump’s threats to upend the free commerce deal linking Mexico, the US and Canada.
Julio Escandón, chief government of Banco Base, a neighborhood financial institution, stated he had not seen a drop in demand for loans. “What I choose up from conversations with enterprise individuals who work with overseas corporations right here . . . is that it’s not going to occur,” he stated of Trump’s threats of across-the-board tariffs.
Tariffs focused at explicit sectors had been attainable, he added, “however an across-the-board 25 per cent tariff . . . is unsustainable within the medium to long run”.
Trump introduced tariffs of 25 per cent on all Mexican and Canadian imports on February 1, then paused the transfer for a month after the leaders of each nations promised on the eleventh hour to beef up border safety and crack down on drug trafficking.
On Sunday, Trump made a contemporary transfer, pledging a 25 per cent tariff on all metal and aluminium imports, together with from Mexico.
But enterprise leaders in Monterrey, the place producers make all the pieces from Lego to televisions to automotive elements for export, are quietly assured that the financial logic of North American free commerce will prevail.
Mexico is now the US’s largest buying and selling companion, exporting $500bn price of products north final yr.
Mexican chief executives declined to be quoted by identify on the delicate matter of US tariffs, preferring to defer to the federal government whereas negotiations with Washington proceed. However a enterprise lobbyist within the metropolis famous: “We’ve been via a Trump administration earlier than.”
She recalled that in his first time period, the US president vowed to shut the Mexican border, then relented when Mexico took the powerful line he needed on migration. “We could have frights sometimes, however in the long run Mexico is the nation which issues most to the US, and Trump is aware of that.”

Emilio Cadena, chief government of Prodensa, which helps overseas corporations arrange manufacturing in Mexico, stated that whereas some corporations had been in “wait and see” mode, most traders had been pushing forward with their plans. Sure corporations, he stated, had been pondering of shifting manufacturing to the area and investing in each the US and Mexico. “Mexico is an enabler of the re-industrialisation within the US,” he stated.
One speaker at a current US Chamber of Commerce convention within the metropolis even joked that “Trump was the very best president Mexico ever had”, referring to the comparatively sturdy funding Mexico attracted throughout his first time period, stated an individual who attended.
Trump’s early strikes in his second time period have nonetheless prompted a level of concern. “No one anticipated Trump to go this near imposing tariffs,” stated a Monterrey financier, noting that the US president went so far as signing the chief order to implement duties, earlier than giving Mexico and Canada a brief reprieve.
Juan Carlos Baker, a Mexican former commerce negotiator, stated Trump’s focus in his second time period talks with Mexico “is completely different to the primary time period, when Trump needed to destroy Nafta”, the North American Free Commerce Settlement that was changed by the present USMCA deal.
“Now tariffs are a punishment, and I concern that sooner or later the extent of tariffs will rely on whether or not Mexico does what the US desires on migration, safety and fentanyl. This may be very subjective.”
Some executives stated their companies would survive even when Trump finally imposed larger tariffs on Mexico. Labour prices in Texas are a number of instances larger than these in Mexico, which Mexicans imagine provides their nation a permanent aggressive benefit.
The typical manufacturing wage in Nuevo León state, the place Monterrey is the capital, is round $33 per day, in line with state authorities information; in Texas it’s about $292 a day, in line with the Federal Reserve Financial institution of St Louis.
“All of the US enterprise individuals are lobbying Trump to not tear up their provide chains,” stated the Monterrey financier. “They’re our allies.”

Not everybody shares the optimism of the regiomontanos. Some 900km additional south in Mexico Metropolis, these immersed in politics are apprehensive. “Simply because there’s sturdy financial logic to sustaining North American free commerce doesn’t imply that’s what Trump will do,” stated one former Mexican official. “Populists don’t at all times observe financial logic.”
Some Monterrey enterprise individuals imagine that US strain on Sheinbaum for outcomes towards the murderous drug cartels might assist Mexico if it improves safety. However their important concern is convincing Trump that he ought to see Mexico as an ally within the struggle towards his largest enemy, China.
Banco Base’s Escandón believes Trump will find yourself being swayed by the argument that China is a a lot greater drawback for the US. US corporations which have the president’s ear, resembling Elon Musk’s Tesla, know that “the one technique to compete with China is to place a plant in Mexico”, he stated.
Máximo Vedoya, president of the Caintra business foyer in Nuevo León, stated Trump was proper to boost the problem of unfair Chinese language commerce competitors.
However he added: “Why take motion towards Canada and Mexico when the frequent enemy is China? Built-in North American worth chains are the easiest way to fight China. If we lose that offer chain, the roles gained’t go to the US, they’ll go to nations like India, Vietnam and Malaysia.”
Knowledge visualisation by Alan Smith and Ray Douglas