Anand Mahindra, chairman of the Mahindra Group, has turned a scathing critique of the corporate’s autos right into a lesson in management, successful applause from netizens and friends alike.
Responding to a now-deleted tweet that labeled Mahindra’s automotive designs as “gobar (dung) kinda” and criticized their reliability, Mahindra selected to interact constructively.
“Once I joined the corporate in 1991, the financial system had simply been opened up,” Mahindra wrote. “A world consulting agency strongly suggested us to exit the automotive enterprise since we had no likelihood, of their view, of competing with the international manufacturers that might enter. Three many years later, we’re nonetheless round and competing fiercely.”
The person’s tweet referred to as Mahindra vehicles aesthetically unappealing and subpar in comparison with opponents like Hyundai. Slightly than dismiss the criticism, Mahindra acknowledged the corporate’s shortcomings, stating, “Sure, we’ve got miles to go earlier than we sleep. There isn’t a room for complacency, and steady enchancment will proceed to be our mantra.”
Mahindra emphasised how such “cynicism, scepticism—and even rudeness” fuels the corporate’s drive to enhance, thanking the critic for “feeding the fireplace in our bellies.”
RPG Enterprises Chairman Harsh Goenka lauded Mahindra’s response, calling it a “masterclass in reacting to an irate buyer.”
The critic later responded, admitting the phrases used within the authentic publish had been harsh and acknowledging Mahindra’s constructive method. “OMG, that is so candy. I’m glad you took the criticism constructively,” they wrote.
Mahindra’s response got here amid the launch of the XEV 9e electrical SUV in India, priced at ₹21.90 lakh. Based mostly on the corporate’s INGLO platform, the automobile represents Mahindra’s push into the EV market, with deliveries set for February 2025.
