Matilda Saga Albertina Djerf, co-founder of vogue model Djerf Avenue, was accused of perpetuating a poisonous office. The 27-year-old influencer was named in an exposé by Aftonbladet. The Swedish publication interviewed a number of present and former Djerf Avenue workers members, all of whom alleged bullying, favoritism and body-shaming from Matilda’s firm. In response to the information, Djerf Avenue broke its silence in a press release.
“That is ongoing work, and this 12 months, we’ve made some necessary adjustments to enhance the work tradition at Djerf Avenue,” a press release from the model learn, obtained by The Lower. “Amongst different issues, we’ve employed a extra skilled administration staff, we’ve launched month-to-month nameless surveys to gather suggestions and take motion, we’ve additionally arrange an exterior organizational psychologist to entry our office. We’re additionally within the means of bringing in an extra exterior HR skilled to assist the group.”
So, what did Matilda do? Discover out what occurred and see her response, beneath.
Who Is Matilda Djerf?
Matila is a Swedish influencer and businesswoman who co-founded Djerf Avenue together with her boyfriend, Rasmus Johansson. Johansson reportedly serves because the CEO of the model.
What Did Matilda Djerf Do?
A number of former and present staff of Matilda’s firm depicted a poisonous office in an exposé printed by Aftonbladet. Some staffers claimed they misplaced sleep, suffered panic assaults and returned house crying from work some days, per Quick Firm. One former staffer accused Matilda of “[yelling] at us” and “[calling] us names.” One other particular person claimed that Matilda could be offended “if there was no espresso,” “if somebody was sitting within the mistaken seat,” or “if her meals hadn’t been heated up” for her. A separate particular person claimed that Matilda had her personal private rest room within the workplace, and when somebody by chance used it, one other worker needed to “scrub the bathroom earlier than Matilda might use it once more.”
One accuser even advised Aftonbladet that the office at Djerf Avenue was “psychological terror.”
How A lot Is Djerf Avenue Price?
Djerf Avenue introduced in round $35 million in income, in keeping with BBC.
What Did Matilda Say Concerning the Accusations?
Matilda stayed off of social media for a number of days to fulfill together with her staff at Djerf Avenue, she claimed in a prolonged Instagram put up on December 17, 2024.
“Over the previous few days, I’ve been quiet on social media. My highest precedence has been to fulfill with the Djerf Avenue staff and converse to them,” Matilda defined. “I’m [fully] conscious that my phrases right here are usually not a solution or an answer, however for me it’s necessary to write down this on to you. To anybody who I’ve damage or let down, I need to begin by saying that I’m genuinely sorry.”
Manila added that she had no prior experiencing main a staff like this and pointed to a “lot of stress” in her word.
“After I began Djerf Avenue, I by no means anticipated that the corporate could be what it’s at the moment, with so many staff members and a lot accountability,” Matilda admitted, earlier than acknowledging, “I wasn’t prepared. I had by no means led a staff previous to this, I had by no means constructed an organization, and below. Lot of stress, excessive tempo, and naivety I did not be the chief and colleague I want to be alongside the way in which [sic]. And for that I’m so, so sorry. I want my development occurred sooner. I actually need to underline that I’m extraordinarily dedicated to getting it proper and persevering with rising.”
