This chart, by way of Visible Capitalist’s Pallavi Rao, ranks America’s hottest automobiles amongst completely different generations. Information was sourced from Insurify, as of August 2024.
To create this rating Insurify analyzed automobile possession charges by model and mannequin throughout completely different generations, primarily based on 4.5 million buyer functions between 2023 and 2024.
They adopted the Pew Analysis Heart’s definition to categorize the generations:
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Child Boomers: 1946–1964
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Era X: 1965–1980
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Millennials: 1981–1996
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Era Z: 1997–2012
Rankings are primarily based on a automobile mannequin having the best price of possession in a era versus the nationwide common for that mannequin. Please go to the supply (linked above) for full particulars on their methodology.
America’s Favourite Vehicles by Age Teams
The Ford F-series pickup truck is the preferred automobile for Child Boomers and Gen X.
Nevertheless, for Millennials, the Ford pickup ranks sixth by possession, and it doesn’t seem in Gen Z’s prime decisions in any respect.
Vehicles normally do higher with older generations, as evidenced additionally by the Chevrolet Silverado’s presence. It’s ranked fifth for Child Boomers and Gen X, tenth for Millennials, and as soon as once more not within the prime decisions for Gen Z.
Older generations additionally appear to love—and may most likely afford—larger automobiles. Child Boomers and Gen X each have SUVs of their prime 10 (Ford Escape, Honda CR-V, Nissan Rogue, and the Chevrolet Equinox) whereas Millennials and Gen Z have none.
Throughout all generations, the Toyota Camry and Honda Accord constantly rank within the prime 5. Curiously each automobile manufacturers rank within the prime 5 for reliability.
These are about automobile fashions, how do generations really feel about manufacturers? Try America’s Prime Automobile Manufacturers, by Era. Spoiler: Hyundai ranks sixth throughout all 4.
