NEW YORK–(BUSINESS WIRE)–The Enviornment Group (NYSE American: AREN) (the “Firm” or “The Enviornment Group”) introduced at present the appointment of Chris Pirrone as Senior Vice President and Basic Supervisor of Sports activities. Pirrone brings over twenty years of digital media expertise to the newly-created position on the Firm.
As Basic Supervisor of Sports activities, Pirrone will oversee the expansion of The Enviornment Group’s portfolio of sports activities websites, referred to as Sports activities Illustrated Media Group, anchored by Sports activities Illustrated. Sports activities Illustrated Media Group has develop into the fifth-largest sports activities media property per April 2022 Comscore rankings, with visitors greater than doubling over the prior yr. The Enviornment Group sports activities vertical, spanning sports activities manufacturers together with FanNation, Morning Learn, and Athlon Sports activities, delivered 253% extra web page views and 265% extra social web page views in Q1 2022 vs. 2021, in keeping with Google Analytics.
At USA TODAY Sports activities Media Group, Pirrone launched over 75 sports activities vertical websites and led a big enlargement of the writer’s digital promoting enterprise throughout digital, social and cellular as Basic Supervisor. He additionally grew audiences from 10M to 60M month-to-month Comscore distinctive viewers and elevated income to over $100M yearly.
“Chris Pirrone is a welcome addition with an exceptional observe file at USA In the present day Sports activities Media together with sixfold viewers development, fixed income improvements, and the expansion of dozens of profitable sports activities properties resembling For The Win and Golfweek,” mentioned Rob Barrett, President of Media for The Enviornment Group. “We’re thrilled to have Chris lead the subsequent wave of innovation at Sports activities Illustrated and The Enviornment Group’s sports activities vertical.”
Pirrone will begin in June and report back to Barrett. He beforehand held positions as Basic Supervisor of advert community Visitors Market and Basic Counsel at Visitors Market and ValueClick Inc. Pirrone has a bachelor’s diploma in economics from St. Lawrence College and a Juris Physician diploma from the College of Akron College of Regulation.
About The Enviornment Group
The Enviornment Group creates sturdy digital locations that delight shoppers with highly effective journalism and information in regards to the issues they love – their favourite sports activities groups, recommendation on investing, the within scoop on private finance, and the most recent on way of life necessities. With highly effective know-how, editorial experience, knowledge administration, and advertising and marketing savvy, the transformative firm allows manufacturers like Sports activities Illustrated, TheStreet and Parade to ship extremely related content material and experiences that buyers love. To be taught extra, go to www.thearenagroup.internet.
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