Polkadot’s governance forum is considering a $160,000 proposal to promote the network at the forthcoming Olympic Games in Paris through a fleet of branded bikes.
The Olympic Games is the world’s foremost sports competition, occurring every four years and involving athletes worldwide. The last Olympic Games in Tokyo had over 3 billion viewers, and the engagement rate is expected to improve at this edition.
The initiative would provide a robust marketing avenue for the blockchain network if approved.
Proposal details
Oribiky, a self-service electric bicycle rental in Paris, proposed the deployment of 100 Polkadot-branded bikes in strategic areas around Seine-Saint-Denis to alleviate the mobility challenges that might arise with the influx of visitors into the city.
According to the proposal:
“The project entails deploying a fleet of 100 Polkadot-branded electric-assist bikes in high- traffic areas and developing iOS and Android mobile applications that reflect the Polkadot brand and logo. These applications will integrate a cryptocurrency payment module using STRIPE’s solution.”
The firm added that the proposal would feature radio, television, and social media marketing campaigns. Furthermore, the project would help attract more Polkadot users through new wallet creations and airdrops, among other things.
It concluded that the initiative presents a unique opportunity to market Polkadot during the Olympics and to associate it with a much-needed real-world service.
Meanwhile, early indications from the community show their indifference to the proposal. Data on the forum shows that only 16 individuals have voted, with approximately 98.3% voting against the proposal and a mere 1.7% supporting it.
However, there is still enough time for the tides to change, as voting will end by May.
Network activity rises
Over the past month, Polkadot has seen a rise in the number of addresses interacting with the blockchain network, reaching over 600,000 in March.
The platform said:
“Activity continues to grow in the Polkadot ecosystem, where many apps use dedicated blockspace to prevent issues like network spam.”
However, the rising network activity did not improve DOT’s price performance, which fell more than 22% during the past month to $8.37, according to CryptoSlate’s data.
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