(Reuters) -The Nationwide Basketball Affiliation has finalized a $76 billion deal that may make Comcast (NASDAQ:)’s NBC and Amazon.com (NASDAQ:)’s Amazon Prime Video new companions, whereas sustaining Disney’s ESPN as the house of the NBA finals, the Athletic reported on Wednesday, citing sources. The deal price $76 billion will prolong for 11 seasons, the report stated, citing executives with direct information of the offers. The brand new settlement, which is greater than thrice its present deal, comes as sports activities turns into a strong draw for media firms attempting to broaden premium viewership. Disney’s ESPN and ABC, and Warner Bros Discovery (NASDAQ:)’s TNT sports activities have been the league’s two major companions from 2002 and 1984, respectively. However media experiences have stated NBA has been wanting to usher in new companions to maximise returns and greater than double the deal worth. NBA has at all times been a star-driven sport with skills like Michael Jordan, LeBron James and Shaquille O’Neal dominating the video games and viewership. NBC, ESPN, Amazon and NBA didn’t instantly reply to Reuters requests for remark.
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