Meta launches subscription service priced at $11.99 a month

Meta Platforms on Sunday announced that it is testing a monthly subscription service, called Meta Verified, which will let users verify their accounts using a government ID and get a blue badge, as it looks to help content creators grow and build communities.

The subscription bundle for Instagram and Facebook, to be launched later this week, also includes extra protection against impersonation and will be priced starting at $11.99 per month on the web or $14.99 a month on Apple’s iOS system and Android.

Meta Verified will be rolled out in Australia and New Zealand this week, with gradual launches in other countries to follow.

Testing Meta Verified to Help Creators Establish Their Presence | Meta

To help up-and-coming creators grow their presence and build community faster, today Mark Zuckerberg that we’ll begin testing a new offering called Meta Verified, a subscription bundle on Instagram and Facebook that includes a verified badge that authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach .

Meta’s foray into subscription services follows Twitter, which announced last month that Twitter Blue will be priced at $11 per month.

Read more: Twitter limits text message two-factor authentication to paid subscribers

Other social media apps, like Snap Inc’s Snapchat and messaging app Telegram launched paid subscription services last year, as a new source of revenue.