By Jonathan Stempel
(Reuters) -A federal choose mentioned Kraft Heinz (NASDAQ:) should face a proposed nationwide class motion alleging that it defrauded customers by claiming its Kraft macaroni and cheese, one in all its best-known merchandise, comprises no synthetic preservatives.
In a call on Wednesday, U.S. District Choose Mary Rowland mentioned the Illinois, California and New York customers main the lawsuit plausibly alleged that Kraft Mac & Cheese contained an artificial type of citric acid that differed from the pure selection, and in addition contained sodium phosphates.
The Chicago-based choose mentioned the plaintiffs particularly alleged that the elements functioned as preservatives, making Kraft Heinz’s declare of “No Synthetic Flavors, Preservatives or Dyes” on labels false, and cited tutorial research and U.S. Meals and Drug Administration steerage to help their case.
“These allegations are sufficient to face up to a movement to dismiss,” she wrote.
Rowland agreed with Kraft Heinz that the plaintiffs lacked standing to demand new labels as a result of they’re now conscious of its alleged misleading practices and face no danger of future hurt.
In searching for a dismissal, Kraft Heinz mentioned there have been no factual allegations that it used synthetic preservatives in its “iconic” Mac & Cheese, or that cheap customers would view its elements as synthetic.
Kraft Heinz maintained on Thursday that its Mac & Cheese comprises no synthetic flavors, preservatives or dyes.
“We stand totally behind our product and are pleased with its high quality,” the corporate mentioned. “We strongly consider that this lawsuit has no advantage and sit up for our day in court docket.”
Attorneys for the plaintiffs didn’t instantly reply to requests for remark.
The plaintiffs are searching for damages for fraud, unjust enrichment, and violations of state shopper safety legal guidelines.
Their lawsuit is one in all many difficult the accuracy or precision of meals labels.
In July 2023, a Miami federal choose dismissed a lawsuit accusing Kraft Heinz of understating how lengthy it took to arrange microwaveable Velveeta macaroni and cheese.
Kraft Heinz relies in Chicago and Pittsburgh. Berkshire Hathaway (NYSE:) owns 26.9% of its inventory.
The case is Hayes et al v. Kraft Heinz Co, U.S. District Court docket, Northern District of Illinois, No. 23-16596.