EXCLUSIVE: A brand new indie collective is out of the gate with 4 labels on board and discussions underway with others. Thirtyfour Media is the brainchild of former Banijay exec Joris Gijsbertse who informed Deadline he has been engaged on the venture for over a yr.
The thought is Thirtyfour will act as a hub for indie prodcos and supply centralized assist throughout improvement, manufacturing and distribution. One other key providing to the accomplice labels might be within the realm of format and IP acquisitions, with Gijsbertse offering intel and counsel.
Concepts can journey between the labels within the group, which is why the plan is to restrict the Thirtyfour household to at least one firm per territory. The preliminary focus might be on unscripted content material and codecs.
The quartet of firms on board at launch embrace Constantin Leisure in Germany, which makes reveals regionally together with LOL, and NewBe in Holland, whose native credit embrace Singletown. Denmark’s Laud Folks, which has codecs similar to Issues My Dad Did not Train Me, and Constantin Leisure Polska in Poland, which handles the native variations of The Farm and Kitchen Nightmares, have additionally signed up. Gijsbertse mentioned discussions are underway with different indies in Europe.
London-based Thirtyfour has an advisory board comprising Tanja van der Goes, CEO of All Proper Media and a former EndemolShine exec, and Boudewijn Beusmans, at present consulting at 3Rivers and previously Chairman of EndemolShine within the Netherlands and Northern Europe.
Gijsbertse mentioned that in a time of consolidation and commissioning slowdowns, and through which advert revenues are beneath strain “there is no such thing as a doubt indies want reasonably priced choices that assist them in fulfilling their worldwide potential.”
He might be CEO of the newly minted firm and added: “As borders diminish, there has by no means been a lot artistic alternative, however equally a have to faucet into the broader manufacturing distribution ecosystem to successfully take concepts in, and out of markets. With Thirtyfour Media, producers not solely protect their DNA and preserve their freedom, however importantly have the house to concentrate on what they do finest – create, promote and produce regionally. We deal with the remaining.”
