The latest incident at an Amazon warehouse in Haryana, the place employees have been pushed to make a pledge to forego breaks till assembly targets, has ignited widespread outrage, and rightly so. Amazon’s response — admitting to “lapses” whereas labelling this an “remoted” incident and swiftly disciplining a supervisor — is a textbook instance of PR-driven injury management designed to deflect consideration and evade accountability.

The testimony of a lady employee on the facility, as cited in information reviews, cuts by means of Amazon’s corporate-speak. She revealed that on the day of the incident, employees struggled to satisfy a higher-than-usual goal, probably on account of a sale occasion requiring merchandise to be moved to a special warehouse on the identical day. This exposes the systemic nature of the issue, rooted in Amazon’s operational calls for reasonably than the misguided actions of a single supervisor. By scapegoating a lower-level supervisor, Amazon makes an attempt to sidestep the obtrusive structural difficulty at hand — the crushing strain of fulfilling untenable top-down targets imposed on employees.
Amazon’s monitor document speaks for itself. Simply final month, the corporate was slapped with an almost $6 million positive by the California Labour Commissioner for an nearly equivalent difficulty. It was discovered violating California labour requirements by counting on a peer analysis system that “exposes employees to elevated strain to work sooner [which] can result in greater damage charges and different violations by forcing employees to skip breaks”. This comes on the heels of Amazon’s earlier false denials about working situations the place a few of its drivers within the US have been pressured to urinate in bottles. If these violations can occur within the US, the Amazon India Employees Affiliation reporting working situations remaining dire even after this incident got here to gentle, with persistent complaints of inadequate services and extreme hours, mustn’t shock.
On the identical time, it’s essential to notice that this difficulty just isn’t distinctive to Amazon, particularly in India. Whether or not it’s warehouse employees at Amazon or drivers or supply employees for fast commerce apps, a typical thread emerges: The relentless pursuit of effectivity and revenue on the expense of employee well-being. Excessive unemployment, coupled with lack of job safety and the strain to satisfy unrealistic targets, has led to the erosion of employee rights throughout the e-commerce and gig financial system sectors. Earlier than the Amazon incident, there have been information reviews of the ailing results of Delhi’s brutal warmth on fast commerce supply employees. Gig employees throughout providers have mobilised in protest in opposition to top-down arbitrary measures and lack of grievance redress.
These incidents pressure us to confront uncomfortable truths concerning the new financial system. As soon as revered for his or her innovation and internet-enabled scale, tech firms are more and more revealing a darker aspect. The effectivity and productiveness beneficial properties of many of those firms aren’t solely the fruits of innovation, but in addition of exploitation. In these instances, expertise typically gives a veneer for the ability imbalance within the new financial system that facilitates this exploitation. Whereas Amazon’s proprietor ranks among the many world’s wealthiest people, and the founding father of an Indian fast commerce firm boasts of reaching a ₹20,000 crore valuation in simply three years, it’s clear that these astronomical riches aren’t solely the product of innovation and effectivity, but in addition of employee exploitation.
These points are too advanced for a easy, bulleted record of options. Nevertheless, we will draw classes from the contrasting responses in California and India. The gig financial system, touted as the way forward for work, typically operates in a regulatory gray space, leaving employees weak to exploitation facilitated by opacity. As a primary step, we urgently want transparency. Clear, publicly accessible information on labour productiveness expectations, working situations, and surge capability administration is crucial. These expectations of productiveness needs to be vetted to make sure that they don’t impede compliance with fundamental worker rights similar to meals, relaxation intervals, and entry to toilet services.
The historical past of repeated violations adopted by denials and scapegoating of low-level workers makes it clear that firms are unlikely to reform on their very own. We thus want strong regulation which mandates transparency and provides employees a combating likelihood in a skewed energy equation. Firms above a sure worker threshold have to be topic to rigorous third-party audits to confirm on-ground realities.
Lastly, we’d like a basic shift in company tradition. The relentless pursuit of effectivity and revenue maximisation can’t come at the price of fundamental human dignity. Firms should internalise that employee welfare isn’t just a compliance difficulty however a basic facet of sustainable enterprise practices. This shift requires greater than coverage adjustments — it calls for a re-evaluation of how we measure company success. It’s time to incorporate metrics of employee well-being and truthful labour practices into our assessments of company efficiency. Solely then can we hope to construct an financial system that actually works for all.
Ruchi Gupta is the chief director of Way forward for India Basis. The views expressed are private