Hanesbrands Case Research: A New Resolution for a Traditional Model

Hanesbrands wanted a method to promote their extra stock in a quick, versatile, and scaleable approach. The way in which the corporate had been offloading this merchandise was sluggish and inefficient. Enter B-Inventory.

Hanesbrands Fast Stats at a Look:

• 550% improve in gross sales inside first 6 months of partnership
• Outcomes constantly above 10% of retail
• 15-day turnaround between public sale launch to money in hand

The Hanesbrands Problem

On the planet of attire retail, seasonality usually leaves behind stock that doesn’t instantly promote. Such was the case with Hanesbrands. As the enduring firm labored to promote extra stock, they discovered that their strategy of coping with a number of giant liquidators by a number of emails every month was lower than excellent. That’s once they reached out to B-Inventory.

The B-Inventory Resolution

To assist Hanesbrands promote their extra primary attire, B-Inventory centered on creating a versatile and scalable answer that may finest swimsuit their wants. A non-public on-line B2B market would permit the model to showcase and promote the surplus stock to a big group of vetted enterprise patrons of their selecting—thereby defending their model—whereas an public sale dynamic would breed competitors and improve pricing. As soon as B-Inventory constructed and launched the Hanesbrands market, the anticipated outcomes started to materialize.

The Outcomes

As soon as the Hanesbrands non-public market was up and operating, the attire model was capable of not solely promote their extra stock, however accomplish that in stellar vogue, performing above and past what they’d anticipated. Of their first two years of partnership, Hanesbrands grew their community to 429 patrons and 1,734 bidders. What’s extra, they’ve held greater than 1,700 auctions in whole. Over these 24 months, the B2B public sale market answer allowed Hanesbrands to constantly obtain outcomes of above 10% of retail in each class; additional proof of the B-Inventory answer.

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