EaseMyTrip, one in all India’s main on-line journey platforms, as we speak launched EasyVijay, a brand new battlefield tourism initiative that mixes bodily journey packages with digital actuality experiences of historic battle websites. The service was unveiled on January 26, 2025, coinciding with India’s Republic Day celebrations.
The shares of Straightforward Journey Planners Restricted have been buying and selling at ₹13.95 down by ₹0.50 or 3.46 per cent on the NSE as we speak at 10.10 am.
The platform gives vacationers alternatives to go to battlefield places each bodily and thru VR and AR technology-powered digital excursions. The service contains AI-powered customized itineraries and unique eating occasions with warfare veterans, army strategists, and historians.
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CEO and Co-Founder Rikant Pittie described EasyVijay as an initiative geared toward bridging historical past and journey by means of immersive experiences. The service will present storytelling, curated excursions, and interactions with protection consultants at historic warfare websites.
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EaseMyTrip, which has been worthwhile since its inception and is listed on each NSE and BSE, has been increasing its journey choices past its core air ticket reserving enterprise. The corporate has grown at a CAGR of 47% throughout FY20-24 in income earlier than tax. Its present portfolio contains EasyDarshan for non secular tourism and Discover Bharat for worldwide vacationers occupied with Indian tradition.
The corporate operates throughout main Indian cities and has worldwide workplaces in seven nations, together with the UAE, UK, USA, and New Zealand.
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