Lengthy earlier than Michael Jackson, the Rolling Stones and Rihanna, there was Freddie Colston.
Colston was only a 20-year-old scholar from tiny Fairbanks, La., when he traveled to Los Angeles in January 1967. He had grown up in a house with out indoor plumbing, however now he was staying in lavish lodging with about 180 different members of the Grambling School marching band.
Quickly they might high-step onto the sphere at Los Angeles Memorial Coliseum to carry out within the halftime present of the very first Tremendous Bowl.
“Once we heard that crowd, it was like a spirit obtained into us, and we have been strolling on a cloud,” stated Colston, 77, who performed the cymbals. “Our step was larger, and the beat was quicker.”
Within the many years earlier than the Nationwide Soccer League recruited stars to carry out on the Tremendous Bowl halftime present — the rapper Kendrick Lamar will headline on Feb. 9 at this 12 months’s recreation in New Orleans — it continuously relied on dynamic marching bands from Grambling and different traditionally Black faculties and universities.
Lamar has not stated if he’ll characteristic an H.B.C.U. band in his practically 15-minute efficiency whereas the Kansas Metropolis Chiefs and the Philadelphia Eagles are recuperating. However there shall be a presence on the Caesars Superdome when Southern College, from Baton Rouge, La., performs earlier than Jon Batiste sings the nationwide anthem.
Every H.B.C.U. marching band has its personal fashion and look, with vibrant uniforms that always match the college colours. However regardless of the college, spectators have come to anticipate a rollicking present with high-stepping choreography, dancers typically on the entrance, and trumpeters and drummers swaying in rhythm whereas blowing or pounding their devices.
“That explicit fashion of efficiency has at all times had broad attraction, and marching bands and different musical teams have at all times been cultural ambassadors for Black faculties,” stated Steven Lewis, the curator of music and performing arts for the Smithsonian’s Nationwide Museum of African American Historical past and Tradition in Washington.
Grambling’s band of all-Black college students was invited to Los Angeles on the top of the civil rights motion, and to a metropolis nonetheless reeling from the flames and mayhem of the Watts riots two years earlier. Some Black leaders implored college directors to reject the invitation.
“There was a sense early on that it was an empty gesture,” Lewis stated of the invitation to Grambling, which is now often known as Grambling State College. “However that criticism has been occurring for fairly a very long time, and it’s one thing the league nonetheless has to work on.”
After the San Francisco 49ers quarterback Colin Kaepernick repeatedly knelt in the course of the nationwide anthem in 2016 to protest racial injustice, and a rancorous debate about patriotism and civil rights ensued, some Black stars have been hesitant to carry out on the Tremendous Bowl. In 2019, the N.F.L. started a partnership with Roc Nation, Jay-Z’s leisure and sports activities firm, that led to current performances by the Weeknd, Dr. Dre, Snoop Dogg and different outstanding Black artists.
Marching bands carry outsize affect and delight at H.B.C.U.s, a lot of which have been based shortly after the Civil Struggle and integrated army marching of their curriculums.
The bands are student-recruitment instruments, garnering consideration on the Rose Parade and presidential inaugurations, together with Mississippi Valley State College’s efficiency at President Trump’s final month. Some teams compete in opposition to each other at occasions such because the Battle of the Bands, giving energetic aptitude to modern songs.
In addition they caught the eye of soccer executives trying to infuse leisure in a brand new occasion. When the champions of the Nationwide Soccer League and the American Soccer League met for the primary time, the Tremendous Bowl was not but referred to as the Tremendous Bowl.
“You checked out these bands, and it was the truth that they have been greater than only a marching band,” stated Jim Steeg, the N.F.L.’s former vp of particular occasions, who oversaw the Tremendous Bowl for greater than 20 years starting within the mid-Seventies. “They have been simply performing totally different than all people else.”
After Grambling’s longtime president, Ralph Waldo Emerson Jones, determined that its band would play within the first Tremendous Bowl halftime present, the musicians practiced by way of the college’s vacation break. Within the Nineteen Sixties, Colston stated, 5 a.m. practices weren’t unusual.
“They stated, ‘We don’t flip down no performances,’” Colston stated. “‘We’re going to go anyplace.’”
Someday, Colston stated, Jones gave a wad of money to a drummer with directions to dole out $2 to every band member for a spending allowance in Los Angeles.
When the musicians flowed onto the soccer subject at halftime, Grambling joined the marching band from the College of Arizona, a principally white faculty, to depict a map of the USA. The bands performed “This Is My Nation” for the finale as a sea of balloons ascended.
“We needed to conduct ourselves in an expert approach as a result of this was a gaggle of coloured youngsters in a white society,” Colston stated. “We have been representing our faculties, our church buildings, the cities we got here from.”
H.B.C.U. bands have been included within the following three Tremendous Bowl halftimes. After the assassination of the Rev. Dr. Martin Luther King Jr. in 1968, the director of the Florida A&M band created a set themed round American delight for Tremendous Bowl III in Miami the next 12 months.
George Quillet, a clarinetist for Florida A&M, stated a lot of his bandmates initially disagreed with the idea for the efficiency however later modified their minds.
“We actually obtained invigorated as a result of our leaders guided us by way of the method of what we needed to do,” stated Quillet, now 76.
The present included them marching right into a formation formed like a flying eagle. After marching into letters resembling “U.S.A.,” the scholars stood nonetheless as a speaker blared parts of President John F. Kennedy’s inaugural deal with and King’s “I Have a Dream” speech.
This Tremendous Bowl is the eleventh to be held in New Orleans: Southern College took on a Mardi Gras theme at halftime of the town’s first Tremendous Bowl, in 1970, and Grambling carried out a tribute to Duke Ellington in 1975. Three years later, Southern performed a 12-minute pregame routine.
Kenny Ricard, a Southern clarinetist who’s now 67, stated that earlier than taking the sphere in 1978, the band’s members recited the mantra they uttered forward of each efficiency: “Choose up your toes, drive and blow, begin fascinated about the present.”
In these many years, marching bands have been keen and reliable leisure choices for the N.F.L., which was involved with the logistics of making a present that would entertain each an in-person and tv viewers.
The starry gates swung open in 1993, when Michael Jackson stood immobile onstage for practically a minute of raucous applause earlier than singing a medley of his beloved hits with the pageantry of pyrotechnics. Steeg stated the N.F.L. wanted to bolster the halftime present to maintain followers engaged and away from counterprogramming on different networks.
As A-listers took heart stage — the previous two Tremendous Bowls in New Orleans have been headlined by U2 and Beyoncé — H.B.C.U. bands started taking a extra complementary position. In 2007, Florida A&M supported Prince’s efficiency, supplying background music from beneath an elevated platform.
Shelby Chipman, who was then on the band’s workers and is now its director, stated Prince’s agent had referred to as the band, asking it to play. His staff despatched musical data so the band may match the notes he would sing however in any other case gave it artistic liberty for its dance routines and formations.
Prince’s staff visited Florida A&M just a few weeks earlier than the Tremendous Bowl to see a rehearsal. The band practiced with Prince solely as soon as, lower than 24 hours earlier than the sport.
“Usually with these sorts of performances, they offer us the inexperienced gentle,” Chipman stated.
Colston, who has labored in customer support for the N.F.L.’s Washington Commanders, nonetheless attends homecomings at Grambling State and relives reminiscences of the primary Tremendous Bowl. He hopes that the celebrities who now dominate the stage know their historical past.
“We opened the door for them,” he stated.