Index Investing News
Thursday, May 29, 2025
No Result
View All Result
  • Login
  • Home
  • World
  • Investing
  • Financial
  • Economy
  • Markets
  • Stocks
  • Crypto
  • Property
  • Sport
  • Entertainment
  • Opinion
  • Home
  • World
  • Investing
  • Financial
  • Economy
  • Markets
  • Stocks
  • Crypto
  • Property
  • Sport
  • Entertainment
  • Opinion
No Result
View All Result
Index Investing News
No Result
View All Result

Digital ad market shows ‘signs of life’ but economy clouds 2023 outlook By Reuters

by Index Investing News
October 19, 2022
in Markets
Reading Time: 3 mins read
A A
0
Home Markets
Share on FacebookShare on Twitter


3/3
© Reuters. FILE PHOTO: A woman stands in front of the logo of Snap Inc on the floor of the New York Stock Exchange (NYSE) in New York City, NY, U.S. March 2, 2017. REUTERS/Lucas Jackson

2/3

By Sheila Dang and Katie Paul

(Reuters) – When Snap Inc (NYSE:) kicks off the third-quarter earnings season for tech and social media companies on Thursday, investors are expecting modest revenue growth across most of the sector as results will be compared with a difficult 2021 when Apple Inc (NASDAQ:) privacy changes began to upend the advertising industry.

But a possible recession next year makes forecasting 2023 financials a guess at best, say some analysts, while investors are wary of reading too deeply into “signs of life” like ad spending around the fall shopping season as indicators of future performance.

The challenging outlook follows a period in which record-high inflation and global geopolitical uncertainty from the war in Ukraine and U.S.-China tensions have led companies to slash marketing budgets. This has hurt tech platforms that earn the bulk of revenue by selling digital ads and has led to cost-cutting to preserve profitability.

“Overall, we believe the online ad environment remains choppy, with continued volatility week by week,” JP Morgan analysts wrote in a note to clients on Oct. 4.

Tech companies have taken steps to prepare for the worst through cost cuts, halting hiring, reining in employee perks and focusing on profitable projects. That has helped reassure Wall Street in the short term, some analysts said.

On Thursday, Snap is expected to report 6% growth in revenue to $1.13 billion, according to IBES data from Refinitiv. This would represent the slowest-ever quarterly revenue growth for Snap as a public company.

The Snapchat owner is often the first to report quarterly earnings and serves as a bellwether for the social media sector. Snap shares are down 77% so far this year.

The company announced in August that it would lay off 20% of its staff and cut money-losing projects, blaming a deteriorating economy.

Alphabet (NASDAQ:) Inc’s Google, the world’s largest digital ad platform by market share, has fared relatively well due to the necessity of Google Search ads for brands.

Its wealth of data for advertising and reliance on search-based ads have shielded the company from the impact of privacy changes that Apple introduced last year on iPhones, which made it more difficult for platforms and brands to collect user data for personalized ads.

Wall Street is expecting Alphabet to report the highest growth of the Big Tech companies with an increase of 7.5% in ad revenue compared with last year.

CHALLENGES AHEAD

Meta Platforms Inc has been hurt by those changes, on the other hand, and investors will be scrutinizing the company’s results for evidence of improving user engagement with Facebook (NASDAQ:) and Instagram and more brands buying adds on newer features like TikTok competitor Reels, said analysts.

Analysts on average expect Meta to report a 4.5% decline in ad revenue, which would be the company’s second straight quarter of decline, according to Refinitiv data.

Shares of Meta are down 60% so far this year, hurt by fierce competition from short-form video app TikTok, and by its own expensive investment in building the metaverse and ads that are now less effective due to Apple’s privacy changes.

“The company now known as Meta is a far cry from Facebook one year ago,” said Debra Williamson, principal analyst at research firm Insider Intelligence. “After a dismal earnings report in Q2, we aren’t expecting Q3 to be any better. It’s very possible it will be much worse.”

Ads from large retailers promoting back-to-school and fall shopping are expected to help lead to growth at digital pinboard platform Pinterest (NYSE:) Inc, said analysts at Bernstein in a note on Monday. Wall Street is expecting revenue to grow 5% from the prior-year quarter.

However, some advertisers are shifting ad dollars to larger platforms that are used by more people and which have been proven to deliver sales results, said Credit Suisse analysts, which poses a risk to Pinterest’s revenue in the fourth quarter and next year.

Twitter Inc (NYSE:), which is working to close a deal to be acquired by billionaire Elon Musk, has not yet announced a date to report third-quarter earnings.

Twitter’s results are unlikely to affect its share price, which is trading on the likelihood of the Musk deal closing. But the third-quarter results could be hurt by marketers spending less on “brand ads” that build name recognition, which constitutes most of Twitter’s business, said Bernstein analysts.

Snap and Meta have become more known for so-called performance ads, which are used to drive sales or website visits.



Source link

Tags: cloudsdigitalEconomyLifemarketoutlookReutersshowsSigns
ShareTweetShareShare
Previous Post

Google Cloud launches new Israel region

Next Post

The Housing Market Continues To Cool Down Amid Affordability Headwinds

Related Posts

FL Infographic: Foot Locker slips to loss in Q1 2025; income down 5%

FL Infographic: Foot Locker slips to loss in Q1 2025; income down 5%

by Index Investing News
May 29, 2025
0

Foot Locker, Inc. (NYSE: FL), a number one footwear and attire retailer, reported a web loss for the primary quarter of...

China’s EV worth battle is heating up. What’s behind the large reductions?

China’s EV worth battle is heating up. What’s behind the large reductions?

by Index Investing News
May 29, 2025
0

Clients take a look at BYD electrical automobiles at an auto present in Yantai, in japanese China's Shandong province on...

Fed apprehensive it may face ‘troublesome tradeoffs’ if tariffs reaggravate inflation, minutes present

Fed apprehensive it may face ‘troublesome tradeoffs’ if tariffs reaggravate inflation, minutes present

by Index Investing News
May 29, 2025
0

Federal Reserve officers at their assembly earlier this month apprehensive that tariffs may worsen inflation and create a troublesome quandary...

Earnings Preview: Robust outcomes anticipated as Broadcom prepares for Q2 report

Earnings Preview: Robust outcomes anticipated as Broadcom prepares for Q2 report

by Index Investing News
May 28, 2025
0

Broadcom, Inc. (NASDAQ: AVGO), a market chief in semiconductor and infrastructure software program, shall be reporting second-quarter outcomes subsequent week...

Palantir groups up with Fannie Mae in AI push to smell out mortgage fraud

Palantir groups up with Fannie Mae in AI push to smell out mortgage fraud

by Index Investing News
May 29, 2025
0

Alex Karp, CEO of Palantir Applied sciences, speaks in the course of the Digital X occasion in Cologne, Germany, on...

Next Post
The Housing Market Continues To Cool Down Amid Affordability Headwinds

The Housing Market Continues To Cool Down Amid Affordability Headwinds

Lyon Women vs Arsenal Women – Live match updates

Lyon Women vs Arsenal Women - Live match updates

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED

Pakistan’s military establishment plans to keep me in jail for 10 years under sedition charges: Imran Khan

Pakistan’s military establishment plans to keep me in jail for 10 years under sedition charges: Imran Khan

May 15, 2023
The red wave didn’t wash over Pennsylvania. What happened?

The red wave didn’t wash over Pennsylvania. What happened?

November 24, 2022
Activists aren’t shopping for Sesame Place’s claims after Black women refused

Activists aren’t shopping for Sesame Place’s claims after Black women refused

July 18, 2022
Heritage Insurance Is My Best Value Idea (NYSE:HRTG)

Heritage Insurance Is My Best Value Idea (NYSE:HRTG)

October 26, 2023
Do ESG Funds Have Higher ESG Scores?

Do ESG Funds Have Higher ESG Scores?

April 1, 2023
US, China agree to double weekly flights between countries By Reuters

US, China agree to double weekly flights between countries By Reuters

August 11, 2023
Marc Andreessen on Software program, Immortality, and Bitcoin

Marc Andreessen on Software program, Immortality, and Bitcoin

May 16, 2022
In Little Holmby, a Paul R. Williams gem lists for the primary time in 50 years

In Little Holmby, a Paul R. Williams gem lists for the primary time in 50 years

August 13, 2022
Index Investing News

Get the latest news and follow the coverage of Investing, World News, Stocks, Market Analysis, Business & Financial News, and more from the top trusted sources.

  • 1717575246.7
  • Browse the latest news about investing and more
  • Contact us
  • Cookie Privacy Policy
  • Disclaimer
  • DMCA
  • Privacy Policy
  • Terms and Conditions
  • xtw18387b488

Copyright © 2022 - Index Investing News.
Index Investing News is not responsible for the content of external sites.

No Result
View All Result
  • Home
  • World
  • Investing
  • Financial
  • Economy
  • Markets
  • Stocks
  • Crypto
  • Property
  • Sport
  • Entertainment
  • Opinion

Copyright © 2022 - Index Investing News.
Index Investing News is not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In