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Canada Goose Holdings (NYSE:GOOS) launched a re-commerce platform called Canada Goose Generations. The company aims to provide an authorized reselling platform that keeps Canada Goose products in circulation and give them a “second, third and fourth lifetime.”
The curated assortment of vintage pieces is said to pay homage to decades of care and craft. Canada Goose (GOOS) plans to drop in items from the brand’s 65-year archive and refreshed products from the past. Consumers will also be able to trade in their Canada Goose products online at a website where they will be assessed and authenticated. Compensation will be delivered via a Canada Goose gift card, which can be used online and in stores across the U.S.
Canada Goose will launch the re-commerce platform in the U.S. and has plans to take it to Canada later in the year.
Shares of Canada Goose (GOOS) rose 4.38% in late afternoon trading on Tuesday.
Earnings are due out from Canada Goose on February 2. See the consensus estimates.
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