We’re pulling again the bamboo curtain to disclose the important thing items and gamers ‘behind the seams’ of our smooth, sustainable bedding, tub, and attire, as guided at present by artistic content material director, Corinne L.
We had the good pleasure of sitting down with Corinne to delve deeper into what evokes her to create long-lasting, memorable content material that evokes the true essence of the Cariloha model.
Query: The place does your inspiration come from when designing and creating?
Reply: My inspiration comes from the world round me. Everyone seems to be so distinctive, and I really like seeing how others carry collectively completely different tendencies and kinds in their very own properties.
Query: What are completely different bed room or mattress design seems which can be catching your curiosity as of late?
Reply: I really like gentle, coastal-vibe bedrooms with impartial colours and varied textures. I believe these parts carry a relaxing really feel to a room. As for mattress design, it’s all about making it as comfortable as doable #cloudbed. Our bamboo materials positively assist make that occur.
Query: What do you want most about Cariloha merchandise?
Reply: The softness! I really like how extremely smooth every little thing is. Each time I see somebody really feel a Cariloha product for the primary time, they’re all the time amazed at how smooth it’s. It makes me really feel like a magician at picture shoots when individuals really feel our merchandise for the primary time, they usually’re instantly obsessed and need to take every little thing house.
Query: What’s your go-to Cariloha product?
Reply: I clearly can’t have only one, I’ve a pair I can’t reside with out. Our Crew Socks are a particular sure to put on on daily basis, and our Excessive-Loft Comforter and Retreat Sheets are the right mixture for the most effective sleep of your life.
Query: What do you want prospects knew concerning the softness and sustainability of Cariloha merchandise – or something generally about our merchandise?
Reply: They are surely that smooth. Additionally, Cariloha’s sustainability runs deeper than simply utilizing sustainable supplies, we’re a Licensed B-Corp, so we strive for sustainability in all aspects of our enterprise, in addition to the processes of how we develop, harvest, and remodel bamboo to a smooth, sustainable material. Cariloha as a complete is extra sustainable than simply the top product.
Query: Why do you design the best way you do?
Reply: I really like arising with new, artistic concepts and determining implement them to suit the Cariloha model and aesthetic. Displaying product performance is one factor, however evoking emotional connections by way of our merchandise makes all of the distinction. So, for me, it’s extra than simply what seems good, it’s about the way it feels inside a marketing campaign or on social media, our web site, and so on.
There you might have it, a glance behind the seams from the attitude of Corinne L, who’s making the Cariloha model come to life by way of all our artistic advertising channels.
And, when Corinne’s not at a photoshoot in one in every of our island showroom places, she loves taking part in along with her canine, going to pilates, touring, and sleeping.
Who would you want us to interview subsequent time? Tell us within the feedback.
