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Amazon’s Nice Indian Competition 2024 Sees Surge In Demand For Premium Merchandise

by Index Investing News
November 3, 2024
in Financial
Reading Time: 1 min read
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“In tablets, Apple and Samsung are premium merchandise. Apple tablets grew 10 occasions, and Samsung tablets 5 occasions 12 months on 12 months. When you concentrate on giant home equipment, clearly, these are washing machines and fridges and AC’s, however premium ones like front-load washing machines, or side-by-side fridges, or larger than 1.5-ton ACs, grew 30% YoY,” Srivastava mentioned.

He mentioned the style and wonder section recorded a 400% spike in premium classes throughout watches, fragrances, purses, Korean magnificence, jewelry, baggage, and so forth.

Srivastava mentioned the corporate registered 20% extra clients visiting throughout AGIF 2024 in comparison with the festive season sale throughout the identical interval a 12 months in the past.

“The Amazon Nice Indian Competition 2024 witnessed 140 crore buyer visits— the very best ever. Greater than 85% clients had been from non-metro cities,” Srivastava mentioned.

Amazon India noticed 50% year-on-year progress in B2B clients who made their first buy from Amazon Enterprise.

“AGIF 2024 additionally set new milestones for vendor success and witnessed greater than 70% improve in sellers surpassing a crore in gross sales in comparison with final 12 months. The web market bolstered its quick supply capabilities, delivering over 3 crore merchandise to Prime members throughout India inside the identical or next-day which is 26% improve from earlier 12 months,” he mentioned.

Amazon India mentioned in an announcement that 70% of Prime members who shopped throughout the festive season had been from Tier-2 and three cities in comparison with 60% final 12 months.



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